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A group of association management veterans are taking their more than 40 years of combined experience to launch a new association management company in Utah. The company, HOA Love, was founded earlier this year and will provide association management services to homeowners associations (HOAs) and condominium owners associations (COAs) in Salt Lake, Utah and Davis counties. 

The company, based in Lehi and Salt Lake City, has partnered with American Momentum Bank to provide enhanced banking services to the communities it serves. This partnership includes access to Vantaca, a leading software and services provider to the community association management industry. These collaborations will enhance the banking experience for HOA Love’s association clients and provide streamlined financial management.

“We founded HOA Love because we wanted to change the culture of association management,” said David Perdue, CEO of HOA Love. “There’s a trend in the industry where bigger companies come in to manage associations and it’s all about the bottom line. Managers are overloaded and can’t provide great service to their clients. At HOA Love, we want to bring the community back into community associations, and we want people to love where they live.”

Perdue previously worked at an association management company that was bought out by a large national organization. After working through the transition, he found that the corporate environment was negatively impacting the customer experience. He left the company and started an HOA consulting business.

That’s when he connected with Greg Cronin, a real estate broker, general contractor who has built HOAs, HOA board president and entrepreneurship professor at Utah Valley University. Cronin then introduced Perdue to Nate “Shep” Shepardson who was interested in becoming an entrepreneur and discussions began around starting a management company. Perdue also reached out to Nancy Davis, whom he worked with at his previous employer.

Together, the group represents all aspects of community association management and is well-suited to provide associations with a tailored, personalized approach to community management.

“Our goal at HOA Love is to promote transparency, engagement and community-driven activities to create a more positive and connected neighborhood experience,” said Perdue. “We do this through open communication and efficient management practices, which is where American Momentum Bank and Vantaca come in.”

American Momentum Bank’s association banking division offers a variety of competitive deposit products, specialized lending programs for capital improvements and insurance premium financing. The bank also has a strong partnership with Vantaca, a comprehensive community association management software tool.

“We were introduced to American Momentum Bank through a previous contact who recently started with the bank – Andrew Vera,” said Perdue. “After talking with him, we realized how in tune they were with the needs of HOAs, and how little our previous banks understood the needs of our clients. He also introduced us to Vantaca, which seemed to be ahead of the curve technology-wise and offered everything we were looking for in a software provider.”

Vantaca’s modern, AI-enabled platform streamlines accounting, communications and operational workflows—providing real-time insights and automation that transform how communities are managed. The integration between Vantaca’s portal and American Momentum Bank’s banking services also streamlines payment processing for homeowners. For HOA Love, American Momentum Bank’s ability to provide board members with a credit card option where board members have no personal liability and it does not report to their individual credit was a significant benefit.

“HOAs are typically run by volunteers, so any way we can save them time is great,” said Perdue. “Vantaca streamlines communication and offers a lot of self-service options, so homeowners can access things in the portal. With American Momentum Bank, the level of customer service they provide also means they’ll get back to us in the same day – not two or three days later, like other banks.”

HOA Love is currently focused on the three-county area of Salt Lake, Utah and Davis counties, but has plans to expand into Wasatch County and Idaho. For more information, visit www.hoalove.com.